Blog

Practical advice and knowledge to help leaders and business owners succeed.

29 March 2018

The Value of Integrity

The Value of Integrity

Leaders, sometimes they just stuff things up and there is no going back. This week, the leadership team of the Australian Men’s Cricket team have learnt a lot about integrity. In case you missed it, the leadership team endorsed an action of cheating in the third test against South Africa, with Cameron Bancroft attempting to tamper with the ball.

26 March 2018

How to engage with your customers

How to engage with your customers

INTERRUPT! Excuse me - this is the first part of being able to engage with customers. Sure a picture of a cat might do it for some, but what is the substance behind the picture for true engagement. Read on for the secret sauce...

19 March 2018

The rules have changed

The rules have changed

The ways we do business with our customers has changed due to social networks, internet enabled transactions and the emergence of the millennial generation who has been raised on their experiences with Apple and Amazon. There is a new reality. The customer owns the relationship with you as a business, not you the business owner any more. This is called a Me 2 Business (Me2B) approach, as opposed to Business to Consumer (B2C).

© 2018 Paul Mead

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