Practical advice and knowledge to help leaders and business owners succeed.
What does your business need to succeed and make it attractive to customers? A new brand logo is so often an easy way to revive things and make you feel like you're making positive change for your business. But is it the positive change that you really need? Let me help you get to the bottom of whether a brand new logo is actually what your business needs right now.
Day by Day Dave is 46 years old, owns his own business, but dreams about retiring early! Dave can be seen entering his business under the cover of darkness, shoulders hunched, eyes bloodshot and hoping that today is the day that lightning strikes and he finds more time and more customers! Dave is like so many business owners.
They say that ‘culture eats strategy for breakfast’, but I believe that unless you have a strategy to enable a great culture then you will get eaten alive!
Leaders, sometimes they just stuff things up and there is no going back. This week, the leadership team of the Australian Men’s Cricket team have learnt a lot about integrity. In case you missed it, the leadership team endorsed an action of cheating in the third test against South Africa, with Cameron Bancroft attempting to tamper with the ball.
INTERRUPT! Excuse me - this is the first part of being able to engage with customers. Sure a picture of a cat might do it for some, but what is the substance behind the picture for true engagement. Read on for the secret sauce...
© 2018 Paul Mead
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