Practical advice and knowledge to help leaders and business owners succeed.
If I asked you 'Why do your customers buy from you?' - what would your answer be? If you’re having difficulty capturing and converting quality leads, have you thought about how your customers emotionally respond to your business? The how and the why behind them buying from you (or not buying from you)?
29th June 2007. Something happened then that disrupted business and disrupted the world. The advent of the iPhone. Things started to change from there. Customer expectations changed - our customers now want and expect things at their fingertips, they're impatient, they want their lives to be made easy.
Every business has bombs it needs to dodge - as a business owner you need to learn the strategy to see them coming and figure out a way around them or a way to diffuse them. I've created a systematic approach for this, based on my military experience, to help business owners clear their path of bombs.
Your sales process is exactly that - a process. I'm working with a company at the moment that's gone from 7-figures to 6-figures simply because they were placing too much focus on one part of the sales process and not placing enough on all 3 parts of it. If you're not converting as much business as you'd like, this could easily be what's happening. Sharpening your sales arrow is key to capture leads, convert them and create a market dominant position for yourself.
What does your business need to succeed and make it attractive to customers? A new brand logo is so often an easy way to revive things and make you feel like you're making positive change for your business. But is it the positive change that you really need? Let me help you get to the bottom of whether a brand new logo is actually what your business needs right now.
© 2019 Paul Mead
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