Practical advice and knowledge to help leaders and business owners succeed.
This creature is devastatingly effective and it takes courage to stand up to them and it means you must have a good plan to stop their ruin of your business. This creature is the Accidental Manager.
The ways we do business with our customers has changed due to social networks, internet enabled transactions and the emergence of the millennial generation who has been raised on their experiences with Apple and Amazon. There is a new reality. The customer owns the relationship with you as a business, not you the business owner any more. This is called a Me 2 Business (Me2B) approach, as opposed to Business to Consumer (B2C).
Recently I had to ‘call a spade a spade’ with an organisation I am involved with. I want to share this experience with you, because I think it is valuable to see what the outcomes have been since.I am on a regional committee in Cairns, for a National Organisation. I am passionate about this organisation…
Marketing is about one thing in business, but many business owners get confused and give up, which is understandable. But what if you were given the tools that allowed you to breath fire and have an audience willing to engage with you?
Making decisions is something we, as humans, do every day. Sometimes we get them right and other times we don’t. So why do we get decisions wrong and why do others, seemingly have ‘good luck’ and make good decisions most of the time.
© 2018 Paul Mead
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