Practical advice and knowledge to help leaders and business owners succeed.
The ways we do business with our customers has changed due to social networks, internet enabled transactions and the emergence of the millennial generation who has been raised on their experiences with Apple and Amazon. There is a new reality. The customer owns the relationship with you as a business, not you the business owner any more. This is called a Me 2 Business (Me2B) approach, as opposed to Business to Consumer (B2C).
Recently I had to ‘call a spade a spade’ with an organisation I am involved with. I want to share this experience with you, because I think it is valuable to see what the outcomes have been since.I am on a regional committee in Cairns, for a National Organisation. I am passionate about this organisation…
Marketing is about one thing in business, but many business owners get confused and give up, which is understandable. But what if you were given the tools that allowed you to breath fire and have an audience willing to engage with you?
Making decisions is something we, as humans, do every day. Sometimes we get them right and other times we don’t. So why do we get decisions wrong and why do others, seemingly have ‘good luck’ and make good decisions most of the time.
Many clubs and businesses believe that to become more profitable that they need to focus solely on attracting new members. But the fact is you need to spend a good chunk of your time retaining current and former members. These are people you already know to be a good sales potential…they’ve already bought from you!
© 2019 Paul Mead
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