Practical advice and knowledge to help leaders.
Imagine if teams were cars racing around a racetrack, where lap times are a performance indicator. All of a sudden a warning light comes on in the dashboard. The driver (leader) sees it but ignores it. The technician tells the driver, I need to have a look at that warning light, I think I know the issue, but it will take time to fix. The driver says, sorry, haven’t got the time I need to be on the racetrack. The technician says, well, if we don’t fix it now it might turn into a bigger issue later in the race. If that car was your team, what would you do?
What does your business need to succeed and make it attractive to customers? A new brand logo is so often an easy way to revive things and make you feel like you're making positive change for your business. But is it the positive change that you really need? Let me help you get to the bottom of whether a brand new logo is actually what your business needs right now.
Day by Day Dave is 46 years old, owns his own business, but dreams about retiring early! Dave can be seen entering his business under the cover of darkness, shoulders hunched, eyes bloodshot and hoping that today is the day that lightning strikes and he finds more time and more customers! Dave is like so many business owners.
They say that ‘culture eats strategy for breakfast’, but I believe that unless you have a strategy to enable a great culture then you will get eaten alive!
INTERRUPT! Excuse me - this is the first part of being able to engage with customers. Sure a picture of a cat might do it for some, but what is the substance behind the picture for true engagement. Read on for the secret sauce...
© 2019 Paul Mead