Practical advice and knowledge to help leaders.
What does your business need to succeed and make it attractive to customers? A new brand logo is so often an easy way to revive things and make you feel like you're making positive change for your business. But is it the positive change that you really need? Let me help you get to the bottom of whether a brand new logo is actually what your business needs right now.
Day by Day Dave is 46 years old, owns his own business, but dreams about retiring early! Dave can be seen entering his business under the cover of darkness, shoulders hunched, eyes bloodshot and hoping that today is the day that lightning strikes and he finds more time and more customers! Dave is like so many business owners.
They say that ‘culture eats strategy for breakfast’, but I believe that unless you have a strategy to enable a great culture then you will get eaten alive!
INTERRUPT! Excuse me - this is the first part of being able to engage with customers. Sure a picture of a cat might do it for some, but what is the substance behind the picture for true engagement. Read on for the secret sauce...
The ways we do business with our customers has changed due to social networks, internet enabled transactions and the emergence of the millennial generation who has been raised on their experiences with Apple and Amazon. There is a new reality. The customer owns the relationship with you as a business, not you the business owner any more. This is called a Me 2 Business (Me2B) approach, as opposed to Business to Consumer (B2C).
© 2019 Paul Mead