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If I asked you 'Why do your customers buy from you?' - what would your answer be? If you’re having difficulty capturing and converting quality leads, have you thought about how your customers emotionally respond to your business? The how and the why behind them buying from you (or not buying from you)?

​Making decisions is something we, as humans, do every day. Sometimes we get them right and other times we don’t. So why do we get decisions wrong and why do others, seemingly have ‘good luck’ and make good decisions most of the time.

Many clubs and businesses believe that to become more profitable that they need to focus solely on attracting new members. But the fact is you need to spend a good chunk of your time retaining current and former members. These are people you already know to be a good sales potential…they’ve already bought from you!

The ability of a leader to set strategy is fundamental to their success as a leader. Many leaders have great tactical leadership. But strategic leadership is different. Strategic leadership is just as much an art form as it is organisational knowledge and experience.

Leadership. This might be a word that is overused, misquoted and certainly an attribute that is often studied when talking about those leading our country. But what is leadership? When we talk about people not having the leadership to govern or lead a team, what exactly are we talking about? John Adams, the sixth President of the USA, famously described leaders as: ‘If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”