06 October, 2015

The Sharing Economy and Sport

The Sharing Economy and Sport

[Photo credit: GotCredit]

The collaboration across the financing, production and consumption of products and services has been driven by technology over recent years. The advent of crowdfunding to finance products through applications such as Kickstarter or FundMe; the sharing of resources through AirBnB, Uber and Zipcar; or Quirky, which connects those with ideas with those who can refine and produce actual products.

The collaboration across the financing, production and consumption of products and services has been driven by technology over recent years. The advent of crowdfunding to finance products through applications such as Kickstarter or FundMe; the sharing of resources through AirBnB, Uber and Zipcar; or Quirky, which connects those with ideas with those who can refine and produce actual products.

It is an economic disruption of the way we use and view products and services in a World where efficiency is being demanded and trust is developed through online reviews. A generational shift is occurring where people are choosing to access products and services when they need them, rather than own them outright.

With a growing population, finite resources and an increase in technology the way we can access products and services outside of corporations is growing and set to grow further and across industries.

As a community, we are becoming increasingly comfortable and aware of sharing things with ‘strangers’.

So that is helpful for those who have services which can be delivered online, or have a physical product to be shared. What does this mean for sport?

Sport is like every other business in the World – it needs to move with the times, adapt and use technology to remain relevant. How many Kodak digital cameras are there in the World?

Sporting clubs and Peak bodies traditionally are limited by the human resources they have available. There is also a large reliance on volunteers to do the work, but it is harder to attract volunteers to committees in today's World. They also have a lot of equipment sitting around that is used sparingly. 

Here are a few options to make the bank balance a bit better whilst delivering a superior product.

Online Freelancers sites

These are fantastic to get small jobs done such as graphic design, data entry, website editing or bookkeeping. The top ones I use are UpWork, Freelancer and Airtasker. Airtasker is also great for getting someone in for small tasks for things like helping out at events or packing equipment etc.

Sharing Office Space

Office space is expensive. Often in sports stadiums or offices there are areas that are under-utilised. Smaller sports that have only a few staff could really benefit from being co-located with other sports.

Sharing Staff

Sport struggles to keep staff, especially those in administrative or development roles that are part-time. So how about sharing staff with another sport that needs a part time administrator or finance officer? What about having a shared development officer that delivers sporting programs across a range of sports. This could be with related sports such as squash and tennis or football codes or a winter and summer sport combining. Development officers who are delivering with a Play for Life philosophy will already be delivering fundamental movement skills that are applicable across sports.

Sharing resources

Vehicles, stadium space, sports equipment, timing equipment, high performance resources are all expensive and spend a large amount of their time not being used. Yet many sports can’t afford the capital expense to get the equipment they need to really develop their sports.

How could you either share your resources by hiring it out or co-fund something with other likeminded sports? It could have a real impact on your finances!

The shared economy is all about unlocking the economic potential across our industries. The sports sector is no different. There are potential revenue opportunities sitting there waiting to be exploited. It just needs some innovative thinking.

Ask yourself the following questions:

  • What can you take off a volunteers hands and get them back into delivering sport, whilst getting a professional job done through outsourcing now?
  • What space have you got and what smaller sports would be a good fit for your organisation?
  • How could you make a fulltime role with another sport that has the diversity and security that would attract higher quality applicants?
  • How could you either share your resources by hiring it out or co-fund something with other likeminded sports? It could have a real impact on your finances!

© 2018 Paul Mead

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